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The Ordinary Granactive Retinoid 2% Emulsion 30ml


Give your skin a youthful boost with The Ordinary Granactive Retinoid 2% Emulsion, an advanced formula that targets the key signs of ageing.

Suitable for all skin types, The Ordinary Granactive Retinoid 2% Emulsion formula is enhanced by two cutting-edge, next-generation retinoid actives. Granactive retinoid is a system of hydroxypinacolone retinoate, which reduces the signs of ageing more effectively than almost all non-prescription retinoids. Plus, it’s gentle on the skin and doesn’t cause any irritation. The second-star ingredient - pure retinol - delivers and enhances the overall effect of granactive retinoid.

These ingredients complement each other in this weightless, milky-textured formula. Together, these retinoid actives boost collagen to improve elasticity, the appearance of fine lines and wrinkles, and they also even out skin tone. The result? A complexion that is plump, radiant and more youthful-looking.

Why We Love It

Retinoids create a younger-looking appearance by increasing collagen - a key protein that minimises the appearance of fine lines, while also reducing dark patches. But some retinoids can actually dry out skin or cause irritation. This is where The Ordinary’s emulsion is different; by using a derivative of retinoid, the delicate, nourishing formula has the same anti-ageing benefits as normal retinoids without causing any irritation, so skin looks and feels revitalised without doing any damage.

Application is super easy too, the build-in pipette function of The Ordinary bottle makes sure you can apply the right amount each time.

How To Use It

Using the pipette, apply a small amount to the face during the evening, after water-based serums but before heavy treatments.

Note: this product is not to be used with other retinoid treatments. And, you should use suncream the morning after using this formula.

Works Well With

Discover the full anti-ageing potential of retinoids with The Ordinary’s full collection.


pH 5.00-6.00, Vegan.

Alcohol-free, oil-free, silicone-free, nut-free, gluten-free, cruelty-free.

Shipping Restriction: Can only be shipped to the UK

Aqua (Water), Glycerin, Ethyl Linoleate, Propanediol, Caprylic/Capric Triglyceride, Dimethyl Isosorbide, Cetearyl Isononanoate, Bisabolol, Hydroxypinacolone Retinoate, Retinol, Tasmannia Lanceolata Fruit/Leaf Extract, Inulin Lauryl Carbamate, Glyceryl Stearate, Ceteareth-12, Ceteareth-20, Cetearyl Alcohol, Carrageenan, Xanthan gum, Acacia Senegal Gum, Cetyl Palmitate, Sucrose Laurate, Polysorbate 20, Isoceteth-20, Behentrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Disodium EDTA, Dehydroacetic Acid, Benzoic Acid, Ethylhexylglycerin, Phenoxyethanol, Chlorphenesin.
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Item# Z037618

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The Ordinary Granactive Retinoid 2% Emulsion 30ml is rated 5.0 out of 5 by 5.
Rated 5 out of 5 by from Great product I use every other night after cleansing. It’s very oily so only need a few drops and use well before bed or it ends up on your pillow and not on your face. It’s minimised my fine lines more than other expensive brands well worth the money .
Date published: 2019-04-14
Rated 5 out of 5 by from Great product I have been using this product for just over two weeks and already I can see my skin is much more even and smoother. Thought the product would be messy to use but I was wrong. Highly recommended if you are looking for a retinol for a fraction of the price.
Date published: 2019-03-30
Rated 5 out of 5 by from Nice product I personally always prefer lotion to cream, like any serum as well.. this product is affordable and works amazingly well.
Date published: 2018-12-10
Rated 5 out of 5 by from The most perfect purchase I adore escentual and feel it’s always good to find what works for your skin but to also try new products every few months. For me my journey is to have flawless skin. I currently use the eucerin aquaphor cream at nighttime and I use the bioderma hydrabio cream for day wear and prior to the aquaphor cream at nighttime. From purchasing the ordinary granactive bottle - after less than one week of use I can see a huge difference!! The texture of my skin is fairly smooth prior to using thia productive however it’s a lot smoother after use. I love the texture of it on my face also. I feel it works well on blemishes I really would highly recommended this product!! I can’t wait to see how my skin looks after a month of use.
Date published: 2018-07-15
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