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Driven by over 50 years’ hair care expertise, Phyto is fueled by a love of hair and a love of plants.

Named after the Greek word for ‘plants’, Phyto was born out of a passion for effective hair care that doesn't rely on harsh chemicals that can be damaging for both hairdressers and hair itself.

Centred around natural botanicals, Phyto’s shampoos, conditioners, treatments and more were seen as a true revolution when first released - and are still innovative in their approach to looking after hair.