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bareMinerals Gen Nude Eyeshadow + Primer 3.6ml

Only: £17.00 RRP: £20.00
Extra 10% off all orders over £70! - ESCENTUAL10
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(Ends 22nd June, excludes sample sets & shipping)

Prep, prime and transform your look with the bareMinerals Gen Nude Eyeshadow + Primer, an eyeshadow-primer hybrid that can be worn alone for a more subtle look, or used to create a sleek, smooth base for eyeshadow.

bareMinerals’ long-lasting, crease-free eyeshadow-primer blend adds subtle colour while perfectly prepping your eyelids for the rest of your makeup routine. Whether you opt for neutralising shades to correct imperfections and discolouration, or brightening shades to revitalise dull skin, the cream-to-powder formula is quick and effortless to apply.

As a part of the Gen Nude range that centres around nude shades for all skin tones, each bareMinerals Eyeshadow + Primer offers a matte finish with an ever-so-subtle shimmer that mimics the look of skin.

Like all bareMinerals’ makeup items, the mineral-rich formula is skincare and makeup in one: it intensely hydrates and smoothes the eye area using skin-softening mango seed butter, while green tea contains powerful antioxidants to protect against free radical damage. Finally, camellia leaf extract soothes and calms skin for a comfortable eye area.

To neutralise, choose between the shades; Exposed, Undressed, Low Key, Base-ic. Or brighten the eye area with shades; Bright AF (And Flawless), Lit, Turned Up, Woke.

Why We Love It

We love the versatility of the Gen Nude Eyeshadow + Primer; if you want to opt for a more subtle eye look that perfectly complements your skin tone - but still adds a little enhancement and pick-me-up to the eye area, then you can easily apply a few quick flicks to the eyelids before you go about your day. But you can also use this as a primer to create the perfect base for more dramatic eyeshadow looks. For even more versatility, you can even pair two of these shades together; even the neutralising and brightening formulas work well together.

How To Use It

To use as an eyeshadow or eye primer, select your chosen shade, and smooth over the eyelid using the included paddle applicator. Blend with your fingertips or a makeup brush.

You can apply additional eyeshadows on top to build and define your look.

Works Well With

Continue to build your look by treating yourself to any product from the bareMinerals Gen Nude line, which features lipstick, eyeshadow palettes and more.


Ophthalmologist-tested, suitable for contact lens wearers.

Paraben-free, talc-free, fragrance-free, SLS-free, gluten-free, formaldehyde-free, mineral oil-free, phthalate-free, triclosan-free, triclocarban-free, microbead-free, propylene-glycol-free, coal tar-free, cruelty-free.


Isododecane, Disteardimonium Hectorite, Polymethylsilsesquioxane, Caprylic/Capric Triglyceride, Propylene Carbonate, Silica, Dipalmitoyl Hydroxyproline, Trimethylsiloxysilicate, Mangifera Indica (Mango) Seed Butter, Carthamus Tinctorius (Safflower) Seed Oil, Camellia Oleifera Leaf Extract, Tocopheryl Acetate, Diacetyl Boldine, Calcium Sodium Borosilicate, Acrylates Copolymer, Calcium Aluminum Borosilicate, Tin Oxide, Phenoxyethanol. May Contain (+/-): Mica, Titanium Dioxide (Ci 77891), Carmine (Ci 75470), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Bismuth Oxychloride (Ci77163), Ferric Ferrocyanide (Ci 77510).

  Colour Price Points Earned? Stock level  

Item# Z041282

Only: £17.00 RRP: £20.00
34 Pretty Pennies
2 in stock

Item# Z041288

Only: £17.00 RRP: £20.00
34 Pretty Pennies
3 in stock
bareMinerals Gen Nude Eyeshadow + Primer is rated 4.3 out of 5 by 3.
Rated 3 out of 5 by from Exposed is still sparkly I tried to get the non sparkly version. Exposed is a nice colour, just a bit more creamy than my medium fair skin tone, it goes on easily but emphasises rather than reduces crepey appearance. I got baseic to use as a natural shadow but I think it may be better as a primer for darker skin tones. I will probably use up but wouldn’t reorder. Seems to be a real gap in the market for Matte cream shadow. I now have a nice primer from Elf which was cheap and cheerful but does the job but it only comes in a flesh tone.
Date published: 2021-03-28
Rated 5 out of 5 by from Love it! Colour is pretty, looks lovely on. Ordered another one which I also love!
Date published: 2020-08-12
Rated 5 out of 5 by from Perfect nude base I wanted something to counteract my dark eyelids and to provide a base for eye liner. This product is just brilliant. A tiny bit goes a long way, dotted along the eyelid and brushed into place. I look more awake and healthier when I use it, so I use it every day! A wonderful find.
Date published: 2020-01-01
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