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bareMinerals Ageless Genius Firming & Wrinkle Smoothing Serum 30ml

Only: £42.50 RRP: £50.00

Lift, firm and renew your complexion with the bareMinerals Ageless Genius Firming & Wrinkle Smoothing Serum, a retinol-based serum for all skin types that helps reduce the visible signs of ageing from as little as four weeks.

bareMinerals’ Ageless Genius serum eases deep wrinkles and smoothes out expression lines for a youthful look, thanks with mineral gold, anti-ageing peptides that promote the skin’s natural collagen.

The refreshingly-fragranced, pearlescent serum also boosts the renewal process of ageing cell renewal to create a firm, lifted look using vitamin A, a natural source of retinol. The vegan formula also blends botanical antioxidants - from ginseng root and cherry fruit to calendula extract - to help protect skin from damaging environmental aggressors, resulting in a stronger, healthier complexion that glows with radiance.

Why We Love It

Smooth, firm, elastic, and wrinkle-free skin is something that a lot of us look to achieve as we age, so we love that bareMinerals’ vegan formula targets the main signs of ageing using a blend of natural ingredients. Aside from the formula, the serum also feels luxe thanks to its glass bottle and ambery hues - while the pipette dropper is both practical and makes for controlled application of retinol (so you don’t over do it!).

We also love how refreshing the scent of this serum is; every time you apply you get an unexpected burst of mandarin bergamot, which makes it a real joy to use, especially on sleepy mornings when you’re in need of a boost.

How To Use It

Massage three to four drops into a cleansed face and neck in both the morning and evening before following with your daily facial moisturiser. We also recommend using sun protection during the day when using retinol skincare.

Works Well With

Why not treat yourself to something else from the bareMinerals Ageless Genius Firming & Wrinkle Smoothing range to continue nurturing and rejuvenating your skin?


Vegan, hypoallergenic, non-comedogenic, dermatologist-tested.

Mineral oil-free, paraben-free, synthetic fragrance-free, SLS-free, phthalate-free, gluten-free, formaldehyde-free, triclosan-free, triclocarban-free, propylene glycol-free, coal tar-free, microbead-free, cruelty-free.


Water (Aqua/Eau), Butylene Glycol, Propanediol, Dimethicone, Isodecyl Neopentanoate, Squalane, Glycerin, Behenyl Alcohol, Dipeptide-15, Silica, Pentaerythrityl Tetraethylhexanoate, Calendula Officinalis Flower Extract, Malpighia Punicifolia (Acerola) Fruit Extract, Panax Ginseng Root Extract, Fagus Sylvatica Bud Extract, Stearyl Alcohol, Sodium Methyl Stearoyl Taurate, Retinyl Palmitate, Carbomer, Batyl Alcohol, Disodium Edta, Sorbitan Laurate, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Arginine/Lysine Polypeptide, Potassium Hydroxide, Xanthan Gum, Sodium Metaphosphate, Hydroxyethylcellulose, Acetyl Dipeptide-1 Cetyl Ester, Polysorbate 20, Saccharide Hydrolysate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Lauroyl Lysine, Gold, Ethylhexylglycerin, Acetyl Hydroxyproline, Fragrance (Parfum), Limonene, Linalool, Phenoxyethanol. May Contain (+/-): Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499).

  Size Price Points Earned? Stock level  

Item# Z039600

Only: £42.50 RRP: £50.00
84 Pretty Pennies
12 in stock