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Aramis was founded by Estee Lauder in 1964, and was created especially for the grooming needs of men at a time when there was scarce masculine fragrance available.

The pioneering brand paved the way for prestige men's fragrance, and the Aramis scent was the first to be sold in department stores.

Today, Aramis continues to lead the market in the creation of premier men's grooming, skincare and fragrance products.