Born in Canada, thriving in London and crafted in Italy – this is the design philosophy of Dean and Dan Caten, the visionary brothers behind Dsquared2.

Their brand redefines luxury with a daring, alternative edge. Blending irreverent Canadian wit with sophisticated Italian tailoring, all while embracing impeccable attention to detail.

The Dsquared2 fragrance line reflects this bold, original spirit. From Icon Pour Femme to Icon Pour Homme, each scent is a celebration of modern men and women who crave freedom, adventure and seduction, all while staying connected to nature. These fragrances are designed for those who dream without limits and embrace life on their own terms.