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END #SUNPOVERTY

HELP END #SUNPOVERTY

Food, clothes or sunscreen? Families shouldn't have to choose.

For every Escentual Sunscreen you buy, our child-friendly SPF will be donated to a child who needs it most.

What Is #SunPoverty?

HELP END #SUNPOVERTY

Food, clothes or sunscreen? Families shouldn't have to choose.

For every Escentual Sunscreen you buy, our child-friendly SPF will be donated to a child who needs it most.

What Is #SunPoverty?

Our not-for-profit campaign aim is to provide a solution. We want to teach and establish good sun habits during youth, while providing equal opportunities to children eligible for free school meals through our #SunPoverty campaign.

We are also calling on the Government to abolish VAT on children’s sunscreen, as it’s not discretionary, it’s a necessity.

End Sun Poverty
ESCENTUAL
Sunscreen SPF50+ 125ml

£18.95
*free UK 2-day standard shipping with royal mail

Escentual Sunscreen SPF50+ 125ml

You buy one and we donate to our child sunscreen and comic to low income families across the UK

The benefits:

  • Made in Australia
  • Family-size
  • High protection broad-spectrum SPF50+
  • For all skin tones and types
  • Zero white-cast
  • Dry-touch award-winning formula
  • Water-resistant for up to 4 hours
  • Suitable for use after 6 months of age
  • Fragrance-free, paraben-free & oxybenzone-free
  • Complies with the highest Australian Sunscreen Standard
  • AUST L number on the label means this sunscreen is listed on the Australian Register of Therapeutic Goods (ARTG)
  • Fully recyclable packaging
  • Sits well under makeup for a smooth finish
End Sun Poverty
ESCENTUAL
Sunscreen SPF50+ 50ml

£8.95
*free UK 2-day standard shipping with royal mail

Escentual Sunscreen SPF50+ 50ml

You buy one and we donate one to low income families across the UK

The benefits:

  • Convenient children size
  • Bottle is personalisable
  • Clip ensures sunscreen wont get lost
  • Made in Australia
  • High protection broad-spectrum SPF50+
  • For all skin tones and types
  • Zero white-cast
  • Dry-touch award-winning formula
  • Water-resistant for up to 4 hours
  • Suitable for use after 6 months of age
  • Fragrance-free, paraben-free & oxybenzone-free
  • Complies with the highest Australian Sunscreen Standard
  • AUST L number on the label means this sunscreen is listed on the Australian Register of Therapeutic Goods (ARTG)
  • Fully recyclable packaging
End Sun Poverty
ESCENTUAL
Sunscreen SPF50+ 50 ml

£8.95
*free UK 2-day standard shipping with royal mail

Escentual Sunscreen SPF50+ 50ml

Donate a sunscreen directly to low income families across the UK via our charity partners Beauty Banks and InKind Direct.

End Sun Poverty End Sun Poverty

WHO AM I HELPING

You are providing lower income families with equal opportunity.

End Sun Poverty End Sun Poverty

WHO AM I HELPING

You are providing lower income families with equal opportunity.

As the cost of living rises, children and families that can’t afford sunscreen will receive your donation via our schools, Charity partnerships InKind direct and Beauty Banks.

“Sunscreen is an important product that can be out of reach for many. We are so grateful to Escentual for their large donation of children’s SPFs, which means we can provide access to this vital product to charitable organisations across the UK, whilst educating children and their families on the importance of sun protection”

Maya Pierreux – Head of Corporate Partnerships, InKind Direct.

20,000

TOGETHER LET’S DO MORE

86% of melanoma cases are preventable. We donated 20,000 sunscreens...

20,000

TOGETHER LET’S DO MORE

86% of melanoma cases are preventable. We donated 20,000 sunscreens...

In 2021. By 2025 we want all primary children to have free sunscreen. We are committed to eradicating the damage caused by #SunPoverty in the UK. We will donate sunscreens to families who can’t afford it, also helping to educate children about the dangers of not protecting themselves from UV rays.

OUR SUPPORTERS

<
  • "I’m supporting Escentual’s #SunPoverty campaign. 80% of sun damage happens before the age of 18. Escentual’s initiative to abolish VAT on children’s sun cream, educate young people on sun safety, and donate thousands of broad-spectrum SPF50+ to children in struggling families is incredibly important."

    Caroline Hirons, Author, Skincare Expert

    End Sun Poverty
  • "I absolutely love the initiative Escentual have created. Education on sun awareness from a young age is crucial. I hope the Government listens and abolishes VAT on sunscreen as it’s a necessity."

    Dr Cristina Psomadakis, Dermatologist.

    End Sun Poverty
  • "It’s great that the #SunPoverty campaign has made this available to everyone. When I’m out on my bike training or racing I always make sure that I’ve applied enough sunscreen for the day, on my face and arms."

    Geraint Thomas OBE, Welsh Gold Medallist

    End Sun Poverty
  • "The #SunPoverty campaign is so important. For every bottle of Escentual sun lotion (a broad-spectrum SPF50+ that ticks all the boxes) you buy, the brand will donate one to children on free school meals. Please help spread the love – and the sunscreen!"

    Ingeborg van Lotringen, Author, Ex Beauty Director at Cosmopolitan

    End Sun Poverty
  • "Escentual’s imaginative scheme will encourage children and their parents to follow health guidelines from an early age, so we are grateful to them for providing the resources needed for this important contribution to future good health."

    Baroness Randerson, House Of Lords

    End Sun Poverty
>

THE SOLUTION


SUN SAFETY SAVES LIVES

One sunscreen donated = One child educated. Our Sun Hero, Seren, is here to teach children.

Fun facts:

End Sun Poverty

SUN SAFETY SAVES LIVES

One sunscreen donated = One child educated. Our Sun Hero, Seren, is here to teach children.

Fun facts:

  • Everyone who receives a sunscreen donation will also receive a free comic
  • Seren’s name actually means 'star' in Welsh.
  • Seren’s story was written by our team, Kate and Caitlin and illustrated by local artist Sapphire Stanton.

OUR PARTNERS

Clarins and Shiseido are also dedicated to helping bring an end to #SunPoverty

<
  • End Sun Poverty

    "The SHISEIDO Group is proud to partner with Escentual to end Sun Poverty. It's a very noble cause and truly translates the great values of our industry, helping people in need to access vital sun protection, and receive education on sun safety."

    Charles DE MONTALIVET
    Shiseido Group Managing Director - UK & Ireland

  • End Sun Poverty

    "Clarins are proud to be supporters of Escentual’s #SunPoverty campaign. We have partnered on many great things over the past 20 years, but we're very excited to work together to provide free sunscreen for those less fortunate."

    Debbie Lewis, Managing Director, Clarins (UK) Ltd

  • End Sun Poverty

    "Cancel skin cancer by purchasing either one of our sunscreens or from our partners, Clarins and Shiseido to provide education and free sunscreen to deserving families across the UK."

    Rakesh Aggarwal, CEO and Founder of Escentual and #SunPoverty

  • End Sun Poverty

    "Cancel skin cancer by purchasing either one of our sunscreens or from our partners, Clarins and Shiseido to provide education and free sunscreen to deserving families across the UK."

    Rakesh Aggarwal, CEO and Founder of Escentual and #SunPoverty

>
End Sun Poverty
SHISEIDO
Expert Sun Protector SPF50+ 150ml
£22.66
End Sun Poverty
CLARINS
Sun Care Cream SPF50+ 150ml
£17.60
End Sun Poverty
ESCENTUAL
Sunscreen SPF50+ 125ml
£18.95
End Sun Poverty
ESCENTUAL
Sunscreen SPF50+ 50ml
£8.95
End Sun Poverty

GET SKIN CANCER CANCELLED!
END #SUNPOVERTY