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Urban Decay Eyeshadow Primer Potion - Original

€15.81 - €22.13

Introducing the Urban Decay Eyeshadow Primer Potion; the number one primer for indestructible, all-day eyeshadow.

One application and you’ll be hooked! This ultra-smooth formula glides on with complete ease, filling any imperfections on your skin’s surface thanks to its Space-Age Polymer Technology, leaving your eyelids perfectly prepped for the application of eyeshadow.

Not only that, you’ll look just as good putting on your primer as you will after it has been applied! Featuring gorgeous ombre artwork and a jewel-like cap, indulge yourself in this Instagram-worthy primer and in turn, get the perfect photo finish – no filter needed.

Why We Love It

Promising 24-hour hold, crease-free shadow, vibrant colour pay-off and ultra- smooth application, this multi-tasking primer belongs in every woman’s makeup bag! Slot this into your makeup routine and this primer will have your back, day or night.

How To Use It

Easy on the eyes and even easier to apply, simply dispense a small amount directly from the tube or use the applicator included for beautifully smoothed eyes in an instant.


100% cruelty-free.



Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Phenoxyethanol, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben.

May Contain: CI 77019 (Mica), CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Shipping Restriction: Can only ship to the UK and European (EEA) destinations.

  Size Price Points Earned? Stock level  

Item# Z042270

Only: €15.81
24 Pretty Pennies
5 in stock

Item# Z042265

Only: €22.13
34 Pretty Pennies
20 in stock
Urban Decay Eyeshadow Primer Potion is rated 3.0 out of 5 by 2.
Rated 1 out of 5 by from Waste of money Totally regret buying this as it literally does not work. I've tried applying several different ways, including straight to bare skin, moisturised, concealer... and have tried several different methods of applying eyeshadow, by setting first with powder, or straight on with single or multiple layers of eyeshadow. Within about 2 hours it starts creasing & the shadow begins to fade. Totally disappointed I've wasted my money. I was a huge fan of this about 6-7 years ago it worked amazing, however they changed the formula and found it no longer worked. Decided to give it a go recently as haven't found a replacement that works still to Jo avail sadly. Will not be repurchasing & do not recommend. Also irs very pricy considering the amount of product you actually get.
Date published: 2021-10-12
Rated 5 out of 5 by from Great eyeshadow primer I discovered this product a long time ago. It blends really well and you only need a tiny amount. This little tube is great for people like me who only wear eyeshadow occasionally. Stops eyeshadow creasing and allows it to stay on and really pop.
Date published: 2021-05-31
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