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Innovation, creativity and fascination.

A leading international fashion group, it offers attractive lifestyle worlds evoking powerful identification potential for its brands BOSS and HUGO.

BOSS:

Successful. International. Modern. BOSS is cosmopolitan. A lifestyle merging business and sports. For women and men.

HUGO:

Young. Unusual. Unconventional. And always ahead of its time. HUGO Man and Woman. The cool look for an upbeat urban lifestyle.