Paco Rabanne emerged light years away from the fashion
establishment of his time.
He applied his talent to redefining the legacies he considered
ill-adapted to the age, offering fashion as an instrument of
individuality, not a mark of social class.
Clothing could dress the mind or body.
His approach to fragrance reflects these tenets: "I believe it
is very important that fashion and fragrance be coherent with the
times. My designs are for modern women, active women, and the women
of the sun."