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Discover Initio Parfums Prives, a niche perfume brand that explores the power of scent and science to create undeniable attraction.

Founded in 2009, Initio take a visonary approach to scents; they’ve mastered the art of ancient perfume rituals and traditional know-how. Each fragrance harnesses the power of pheromones and aphrodisiacs, making sure every spritz has its own identity and story to tell - creating an emotional connection with your mood, body and mind.

Addictive and opulent, Initio will change the way you wear and interpret perfume forever.