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Acqua di Parma, the epitome of Italian sophistication, continues a century-long legacy, intertwining traditional craftsmanship with modern artistry.

Incepted by Colonia, the Maison’s hallmark fragrance, through the vision of baron Carlo Magnani, Acqua di Parma is the essence of an attitude that embodies a dynamic, modern, and original lifestyle. Made for the personal use of the baron and a small circle of loved ones, the original composition is an open invitation to those seeking a modern Arte di Vivere, a life of vibrance and luminescence.

Acqua di Parma is a brand for connoisseurs and those with an appreciation for timeless classics. Each collection exhibits a true taste of Italian elegance.

From stars to politicians to public figures, Acqua di Parma has maintained a notable place in the affections of opinion leaders. Its fans have included Humphrey Bogart, Cary Grant and Ava Gardner - some prestige company indeed.

From the Home Fragrance Collection to the Collezione Barbiere, from Colonia to the Blu Mediterraneo fragrances, each facet in the ever-evolving tale of Acqua di Parma continues to speak of its elegance and historic charm. The Acqua di Parma collection is characterised by its indulgence and Italian savoir-vivre; a way of life that will no doubt endure for another 100 years.