Skincare in your 40s

Your 40s are a time of comfort and harmony; you have found a balance in your commitments to work, family and friends, and you’re enjoying life. Your skin, on the other hand, may not be progressing quite so smoothly. Wrinkles may deepen, skin may become less firm, and it’s getting harder to infuse radiance into your complexion.

If this sounds like you, then it’s time to overhaul your insufficient skincare regime and get your products working harder; a few additions really can make all the difference.

Look For a Moisturiser with Firming Benefits
It’s hard to be as glowing and youthful as you feel when your skin doesn’t want to co-operate. If your moisturiser is a one-trick pony and simply hydrates your skin, consider changing to a cream that will hydrate, firm and smooth the skin – there are plenty of options out there! In firming and smoothing the skin, the appearance of fine lines and wrinkles is reduced, and the skin looks brighter, tighter and more youthful. With a great base to work on, your make-up will look even more refined, luminous and flawless.

Consider a Serum
If your moisturiser just doesn’t cut it, applying a serum underneath can maximise its productivity and boost its benefits. Serums are a serious anti-aging tool, a concentration of smoothing, refining and firming ingredients that pack a serious punch. Skin is rejuvenated and revitalised, infused with potent antioxidant ingredients that make skin appear brighter and more luminous. It is advisable to use a moisturiser on top of serums as they are often not emollient, and are therefore not as effective for hydration of the upper levels of the epidermis.

Make Your Moisturiser Work Harder at Night
Night time is when your skin works hard to rejuvenate itself. It makes sense, then, that night moisturisers tend to be denser, more concentrated, and jam packed full of beneficial ingredients that are just too heavy for daytime wear. Think of it as a night time blanket for your skin – the older you get, the more protection from the environment you need.

As your skin ages, essential collagen synthesis slows and the skin appears less firm. Combat this by making sure your moisturiser includes skin firming and revitalising ingredients; not only will this make your skin look and feel much smoother and firmer, but your make-up application time will be cut in half.

  • Dee Jay

    I am 45 and having read the above and a multitude of other articles all referring to skincare in it’s 40’s that the title refers to the age you are and not the age your skin thinks it still is. I have researched and have bought a lot of cheap and high end products all under the guise of what my skin should need. However, my skin does not like the 40something products and does actually favour [still] the 30s hydrating products instead. The use of firming creams simply overloads my skin which it does not like and is only too happy to let me know [immediately]. Yes, my skin is sensitive but not overly so. Now serums it likes because they are light but anything remotely gloopy it dislikes with a passion. Each person is different just like their skin.

    • escentual

      You’re absolutely right, skincare has to be tailored to your own niche needs.

      When brands create collections aimed at specific age groups, they look at the overriding concerns of most women of that age. For example, Clarins Super Restorative is aimed at women of 50+ as they tend to be approaching/going through the menopause, and need more compensating skincare. If you’ve not yet approached the menopause and you’re in your 50s, then it wouldn’t be the best fit for you.

      The best thing to do is research (as it sounds like you have been doing!) and cross reference products and articles to find out what would be best for you. If you have any specific questions about your skincare, feel free to email me at, x