Another big launch to talk about today – we’ve got the new range from French hair guru and Stateside success story Mr Frederic Fekkai. His range is the ultimate in luxury for hair, with opulent textures, sleek packaging and real results.

The Fekkai range includes Brilliant Glossing, lustrous gloss for dry to normal hair; Essential Shea, intense moisturisation for coarse and brittle hair; Full Blown Volume, amplification for even the finest hair; Salon Technician Colour Care, a complete colour programme for shimmering colour; and Silky Straight Ironless, for manageable locks without the frizz.

Every single range sounds like it’s made for me – the only problem is, which one do I pick? Fekkai insists that switching up your shampoos is a very good thing, as “it prevents hair becoming dull and gives you the opportunity to use a variety of formulations appropriate for your hair type”. My most immediate concern is dryness, so I’ll use the Brilliant Glossing Shampoo for one week, and then perhaps Salon Technician Colour Care Shampoo to preserve my brunette hue the next. Then I’d try Silky Straight Ironless Shampoo in the third week to tame my frizz and prevent the need for damaging straighteners, before starting the routine all over again. This same principle can be applied to any of your shampoos, as the constant switching helps to address all of your hair concerns..

I have to admit I’ve got a couple of products from the range that I’m desperate to try already. I’ve got long dyed hair that’s in need of some TLC, but I love my volume and texture too. Here are my top picks with this in mind….

Sheer Hold Hairspray
I’m not usually a fan of hairspray as I find it makes my hair feel horribly crispy, but I’m intrigued by this one. It’s super lightweight, brushable, and doesn’t leave a tacky residue. Although the formulation is sheer, it also works hard to keep styles in place. I’ll be using this on all of my styles, from beachy waves to a messy top knot.

Silky Straight Ironless Straightening Balm
If I could master the perfect blow dry I’d drop my straighteners in an instant, so anything that makes the tricky blow drying technique easier gets a big thumbs up from me. This balm promises to smooth and straighten as you blow dry, so I’ll work this from mid-lengths to the ends of my hair, and blow dry straight in sections, holding the hair tight with a paddle brush.

Full Blown Volume Styling Whip
I’m a sucker for big volume, but I hate formulations that stick around in your roots and make it impossible for you to go more than one day without washing it out. I think I’ll get on well with the Full Blown Volume Styling Whip, a lightweight mousse that elevates hair from the roots without residue. I’ll work it into my damp hair and dry my hair with my head tipped upside down, alternating it daily with the Straightening Balm.

Brilliant Glossing Shampoo
This innovative shampoo apparently releases shine continually, coating the hair in super-fine spheres of nourishing olive oil. I love the sound of this – my brittle hair responds really well to oils. I would switch this up with a more volumising shampoo to stop my hair from becoming super sleek, as I prefer my locks to be a little bit more textured and not too ‘done’.

Size up the Fekkai range for yourself here, prices from £20.