The #CleansingMilkTrial Results

Cleansing Milk Blind Trial

Re-Branded Signature (Emma) copy

In 2013, we reached out to hundreds of bloggers and beauty journalists and asked them for their help. We had a notion – a slightly crazy one, given the scale of the project – that if we harnessed the opinions of beauty experts en masse, we could create a series of ‘best of’ edits that would help customers feel better informed about their purchases. To preserve credibility, we realised that the samples couldn’t be influenced by price, packaging or marketing, which could only mean one thing – completely anonymous samples. And so the blind trials began!

Our first edit put micellar waters through their paces, rating them on their ability to remove heavy makeup whilst also taking into account more personal criteria, such as scent and reactivity. The edit was so popular that we decided to do it again in 2015, this time training our collective interrogative eye on the world of cleansing milk.

A little earlier this year, 100 beauty experts trialled 7 anonymous samples of cleansing milk over 14 days to discover cleansing’s crème de la crème. Who came out on top? The results are in: discover all in the Cleansing Milk Blind Trial edit.

If you’ve not got time to read the entire edit, here’s a quick-as-a-flash summary…

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Sample A 

Guerlain Secret de Purete Cleansing Milk 
Overall rating: 4/5

The bottom line: This premium milk removes makeup whilst pampering the skin – testers also loved the scent!

What the testers said: “Used this for a week, twice a day and my skin and its moisture levels improved immensely. Friends actually commented on how good my skin was looking and asked what I was using or what I changed for that matter. And I’m telling you, that never happens.” WengYee,

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Sample B

Clarins Cleansing Milk Normal Skin
Overall rating: 3.4/5

The bottom line: This cooling, gel-like formula really freshened up our testers’ complexions and had a lovely texture.

What the testers said: “This was definitely my favourite, the scent is so comforting and a real pleasure to apply each morning and night. Skin felt supple afterwards and it did a good job at removing makeup including eye makeup.” Gemma,

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Sample C

Caudalie Gentle Cleansing Milk
Overall rating: 3.3/5

The bottom line: Testers reported that this very light milk has an effect on the clarity and brightness of their skin.

What the testers said: “The very light scent was nice and natural, a bit like oats/wheat. My skin felt really clean afterwards, and it was moisturising.”  Laura,

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Sample D

Vichy Purete Thermale Soothing Cleansing Milk Normal Skin
Overall rating: 3.6/5

The bottom line: Super silky and lightweight, this milk performed well for sensitive types and had a mild scent.

What the testers said: “Smells like baby powder! A little goes a long way, quite a wonderful little milk.” Carla,

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Sample E

Eucerin DermatoCLEAN Mild Cleansing Milk
Overall rating: 3.9/5

The bottom line: The lowest-priced milk in our edit was also one of the highest achievers in terms of makeup removal.

What the testers said:  “My skin looked radiant after using this, and well hydrated. It did a great job at removing my makeup and left my skin even and clear. This would be great for those with sensitive skin.” Danielle,

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Sample F

Nuxe Comforting Cleansing Milk with Rose Petals
Overall rating: 4.0/5

The bottom line: The most nourishing milk in the line-up, this thick and pampering milk left skin feeling moisturised.

What the testers said: “I love this, it’s a fabulous creamy texture so you can work it into your face , it wipes off easily and then leaves your skin feeling cleansed, fresh and loved and the scent is perfect.” Vicky,

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Sample G

La Roche-Posay Physiological Cleansing Milk
Overall rating: 4.5/5

The bottom line: The all-round winner! This silky, beautifully scented milk removed make-up and make skin feel fresh.

What the testers said: “I loved this! The smell was great and it melted all my makeup off brilliantly, even eyeliner. My face feels very refreshed afterwards and well hydrated. I’d certainly buy this, it felt like a real treat.” Claire,

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Read the full edit here, and follow the conversation on Twitter #CleansingMilkTrial

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