Shiseido Ultimune Power fans, listen up! Thanks to the latest reformulation, the best-selling concentrate is now stronger than ever.

Shiseido’s No. 1 anti-ageing serum harnesses 25 years of research to provide double the anti-ageing technology for healthier, younger-looking skin. Featuring a blend of powerful botanical ingredients and jaw-dropping tech, we can see why one bottle is sold every 7 seconds.

Read on to find out why this anti-ageing serum has won over 200 beauty awards worldwide – and why any skincare fan is bound to get excited about its next-generation 2021 reformulation…

The Most Important Thing About This Shiseido Ultimune Power Infusing Serum Is…

The fan-favourite Shiseido Ultimune Power Infusing Concentrate features eight powerful botanical ingredients that work in harmony to make your complexion more resilient against the effects of ageing, stress and pollution, while the formula works to immediately smooth and nourish your skin.

But that’s not all. The serum features Shiseido’s patented ImuGenerationRED technology to boost the skin’s immunity and encourage circulation; this innovative anti-ageing technology works to reduce the appearance of wrinkles and firm up your complexion in just one month. But don’t just take my word for it – 90% of beauty lovers said their skin felt renewed after eight weeks of use.

Fancying a breakdown of the stats?

• Skin looks immediately smoother and feels deeply nourished.
• After 3 days, skin looks visibly more radiant.
• After 1 month, skin is firmer and looks more resilient.
• After one bottle, wrinkles are visibly diminished(4), skin looks younger and renewed.

What Skin Type Is It For?

The Ultimune Power Concentrate is suitable for all skin types, however the innovative formula is especially beneficial for anyone wanting to target fine lines, dullness and a loss of elasticity.

You Will Love This If…

If you’re regularly exposed to pollution or stressful environments that may trigger premature ageing, this tech-driven formula is just what your complexion needs. And of course, fans of the original Shiseido Ultimune formula will love the stronger and more effective revamp revealed in 2021; it works even harder to achieve radiant, younger-looking skin.

Hero Ingredients:

Shiseido’s double anti-ageing technology boosts the function of immunity cells and the skin’s circulation to build the skin’s defences against damaging external aggressors, which may cause ageing and irritation. The blend of natural botanical ingredients features rosella extract and heart leaf for a stronger, more resilient complexion, while reishi mushroom and iris extract increase the number of Langerhans cells to prevent the effects of stress on the skin, so you can achieve a radiant, healthy-looking complexion. As a final layer of protection, lotus and ginko extract shield your skin against damaging pollution.

What Does It Feel Like?

Shiseido’s anti-ageing serum has a thick, nourishing texture that spreads easily across the skin, mimicking a satin-smooth veil to protect your complexion.

What Does It Smell Like?

Calming! The Ultimune Power formula is enriched with a green floral fragrance that releases a relaxing, comforting energy with every use; featuring Shiseido’s patented ImuCalm compound, the aroma helps calm the mind to prevent damage caused by stress.

How Do You Use The Product?

Apply the Shiseido anti-ageing serum mornings and evenings after cleansing. Dispense two pumps of the serum into the palm of your hands and smooth over your face.

Top tip: tap the serum onto your cheeks, forehead, nose and chin using your middle and ring fingers before smoothing from the centre outwards.

What’s Special About The Design?

The essence of Shiseido’s iconic red Ultimune bottle remains the same; its high-tech smooth glass design is nearly identical to its predecessor, and still exudes the sense of impeccable quality I’ve come to expect from the brand. However, the best-selling formula now comes in a handy 15ml size, which is the perfect trial experience for anyone new to Shiseido, while it’s equally ideal for jetsetters looking for a travel-friendly size.

In line with Shiseido’s sustainable development goal of using 100% sustainable packaging by 2025, Ultimune Power Concentrate has a new refillable design, inspired by the MOTTAINAI spirit of Japan. The easy-to-use refill is both eco-friendly and cost efficient, while it contains reduced amounts of plastic; it’s the perfect option for Shiseido fans looking to be kinder to the planet.

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