Avene Cleansers: What’s New?

Avene Cleansers: What’s New?


71% of people suffer from sensitive skin. Still, it can be challenging for many to find a face cleanser that doesn’t leave their delicate skin feeling tight and uncomfortable. For over 30 years, Avene has worked alongside dermatologists to create effective, safe and tolerant skincare formulas that help those with sensitive, intolerant and allergy-prone skin. The upgraded Avene Cleanser collection is no different. Whether you have combination skin or a very dry complexion, find the right Avene Cleanser for you with this detailed guide.


The Most Important Thing About The Avene Cleanser Range Is…

Avene Cleanser’s eliminate makeup, impurities and excess oils in an instant without irritation, tugging or pulling. Avene has expanded the range with more daily staples, including two renovated designs and one exciting new addition for 2022 – the Avene Makeup Removing Micellar Gel. Each minimal formula contains at least 98% natural origin ingredients, and all three are vegan-friendly.


What Skin Type Is It For?

The trio are dermatologist and ophthalmologist approved to ensure optimal tolerance on sensitive skin and eyes – even contact lens wearers can enjoy these gentle formulas. However, each cleanser has a tailored finish for individual skin types:

Avene Milk Cleanser: Very dry to dry skin
Avene Cleansing Foam: Combination or dull skin
Avene Make-Up Removing Micellar Gel: All skin types

Looking for a cleanser for oily skin? I’d recommend the Avene Cleanance collection.


You Will Love This If…

If your skin feels irritated, dry or tight after cleansing, an Avene Cleanser is what you need. Each multi-purpose formula works to soothe sensitivity and irritation while instantly removing makeup and impurities. If you’re a fan of the original cleansers and you’re not sure which 2022 cleanser to pick – I’m here to help:

Avene Cleansers: What’s New? Avene Cleansing Foam

Avene Cleansing Foam: What’s New?
•  98% natural ingredients
•  100% recycled packaging
•  Recyclable plastic bottle
•  Cleaner formula for optimum tolerance
•  Soft pink design


Avene Cleansers: What's New? Avene Milk Cleanser

Avene Milk Cleanser: What’s New?
•  98% natural ingredients
•  Skin hydration improves by 70% in 30 minutes
•  Recyclable and recycled plastic bottle (no pump)
•  Cleaner formula for optimum tolerance
•  Soft pink design


Hero Ingredients:

In keeping with Avene’s heritage, each Avene Cleanser is infused with Avene Thermal Spring Water to soften, comfort and preserve the balance of your sensitive skin. The naturally mineralised water is backed by 150 scientific studies that attest to its soothing properties, making it a crucial addition to each cleanser to minimise irritation or tightness.

The cleansers are tailored to individual skin types and blend Thermal Spring Water with minimal natural ingredients for effective results. The Cleansing Foam contains soap-free cleansing agents that purify skin and reduce excess oils for a clear finish. The Make-Up Removing Gel pairs glycerin and trehalose to rebalance your complexion and boost hydration with a unique cooling gel that reduces the temperature of your skin by 2c. The Milk Cleanser leans on a higher quantity of Thermal Spring Water to promote six hours of hydration.


What Does It Feel Like?

The range has a sensory texture for any preference:

Avene Milk Cleanser: Gentle and comforting fluid cream.
Avene Make-Up Removing Micellar Gel: Refreshing cooling gel.
Avene Cleansing Foam: Mattifying rich and airy foam.

What's New? Avene Makeup Removing Micellar Gel


What Does It Smell Like?

The collection has a mild fragrance that will leave you feeling refreshed after each use. Avene has opted for an artificial fragrance as its less likely to cause irritation.


How Do You Use The Product?

Avene Milk Cleanser: Apply to the face, eyes and lips using your fingertips and remove excess with a cotton pad or reusable cloth – no rinsing needed.
Avene Make-Up Removing Micellar Gel: Apply and remove the no-rinse formula with a cotton pad or reusable cloth. Suitable for the face, eyes and lips.
Avene Cleansing Foam: Massage one pump of foam into the skin with your fingertips, focusing on the T-zone (forehead, nose and chin) and rinse well with water.


What’s Special About The Design?

Updated for 2022, each cleanser’s packaging is made from at least 49% recycled materials and recyclable. The Cleansing Foam and Milk Cleanser bottles are made from 100% recycled plastic.



Vegan. Dermatologist-tested. Ophthalmologist-tested.


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