FREE! UK Delivery over £30

Urban Decay Eyeshadow Primer Potion - Original

£10.20 - £16.55

Introducing the Urban Decay Eyeshadow Primer Potion; the number one primer for indestructible, all-day eyeshadow.

One application and you’ll be hooked! This ultra-smooth formula glides on with complete ease, filling any imperfections on your skin’s surface thanks to its Space-Age Polymer Technology, leaving your eyelids perfectly prepped for the application of eyeshadow.

Not only that, you’ll look just as good putting on your primer as you will after it has been applied! Featuring gorgeous ombre artwork and a jewel-like cap, indulge yourself in this Instagram-worthy primer and in turn, get the perfect photo finish – no filter needed.

Why We Love It

Promising 24-hour hold, crease-free shadow, vibrant colour pay-off and ultra- smooth application, this multi-tasking primer belongs in every woman’s makeup bag! Slot this into your makeup routine and this primer will have your back, day or night.

How To Use It

Easy on the eyes and even easier to apply, simply dispense a small amount directly from the tube or use the applicator included for beautifully smoothed eyes in an instant.


100% cruelty-free.



Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Phenoxyethanol, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben.

May Contain: CI 77019 (Mica), CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Shipping Restriction: Can only ship to the UK and European (EEA) destinations.

  Size Price Points Earned? Stock level  

Item# Z042270

Only: £10.20 RRP: £12.00
20 Pretty Pennies
More than 20 in stock

Item# Z042265

Only: £16.55 RRP: £19.50
32 Pretty Pennies
14 in stock