7th July 2015

Be a SkinChecker with La Roche-Posay

Be a Skinchecker

Re-Branded Signature (Emma) copy

90% of skin cancers are curable if they’re detected in time. Take a second to let that incredibly powerful fact well and truly sink in, because it could one day save your life.

Skincare and sun care specialist, La Roche-Posay is taking this potent message of prevention around the world with their ‘Be a SkinChecker’ campaign, an initiative that encourages men, women and children to understand the warning signs of skin cancer and check the skin of their loved ones regularly. Anyone can be a SkinChecker – all you have to do is take a bit of time every month and examine skin from top to toe, tracking any changes to skin, moles and beauty spots. Simple!


WATCH: Check your spots! Become a La Roche-Posay SkinChecker

Breaker Small

Breaker Tiny

The ABCDE Technique

There are 5 main things to look for when you’re checking moles, and it’s as easy as ‘ABCDE’… literally! Here are the things that you should be keeping an eye on:

Breaker TinyA is for asymmetry – the mole is no longer round, or its colouring is unevenly distributed
• B is for border – the borders of the mole are jagged or irregular
• C is for colour – the mole has developed different patches of colour
• D is for diameter – the mole is larger than 6mm
• E is for evolution – the mole has quickly changed in size, colour or thickness, is inflamed or bleeding, or is behaving unusually


Where should I check?

Everywhere! Skin cancer doesn’t discriminate – it can develop anywhere, so it’s best to check every last square centimetre of your body, even your scalp and the soles of your feet. Check your loved one’s skin and have them check yours, especially areas that you can’t see.

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I’ve found something abnormal, what do I do?

Make an appointment with your doctor and have it checked out – don’t leave it until later. If they find that there is cause for concern, you’ll be referred to a specialist who is an expert in the diagnosis and treatment of skin cancer.


The Anthelios collection

Prevention is better than cure, so make sure that you avoid all unnecessary risks when you’re out in the sun with adequate protection. La Roche-Posay’s Anthelios collection contains a near-unrivalled selection of products to keep all ages, skin types and skin tones happy and safe in the sun – and until Monday 13th June, there’s 25% off the entire collection when you use the code SUN25!


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