It’s hard to believe that Miss Dior Cherie was only launched in 2005 – in that short time it has secured its status as a fragrance classic, and is currently the world’s 5th bestselling fragrance. The scent was reformulated this year courtesy of perfumer Francois Demanchy’s more subtle and sophisticated vision. The look of the Miss Dior Cherie girl has changed a lot in that time, too; from the blonde party girl to the refined Natalie Portman, the scent and its face has evolved with the spirit of the times.
With a slight formulation change and a whole new look comes a new name: ‘Miss Dior Cherie’ is becoming simply ‘Miss Dior’, the essence of the young Dior woman (same perfume, just without the word ‘Cherie). The historic ‘Miss Dior’ fragrance from 1947 will change to ‘Miss Dior Originale’, a timeless expression of signature Dior style.
The previous packaging will phase out gradually to make way for this new look, so you’ll be seeing the changes soon! You may see some products have already dropped ‘Cherie’ and some haven’t (a little confusing I must admit). So please be reassured that if you order Dior from Escentual – and it does or doesn’t have ‘Cherie’ on the packaging – it’s still the same authentic product, direct from Dior. And hopefully by early 2012, all the new packaging will be in circulation and it will be a little less confusing. As we get the new stock we’ll update the imagery and names on our website accordingly.
Below is a very quick run through just in case you’re still confused!
- – ‘Miss Dior Cherie’ – This will soon disappear from shelves and be renamed Miss Dior
- – ‘Miss Dior’ (with pink juice and packaging) – The new name for what was known as ‘Miss Dior Cherie’
- – ‘Miss Dior’ (with yellow-ish liquid and packaging) – This will soon disappear from shelves, and be renamed ‘Miss Dior Originale’
- – ‘Miss Dior Originale’ – The new name for what was called ‘Miss Dior’ (The one from 1947)