Hyper pigmentation is an issue that many people are searching for the solution to, and looking for ways to treat, minimise and prevent it. It’s a very common skin problem and can develop on anyone’s skin due to a number of external and internal influences, and so, it’s highly likely that either you suffer with it, or know someone that does. The latest range from Bioderma, the White Objective brightening skincare collection, aims to tackle those pigmentation concerns.
For those that may not have heard of, or are unsure about what pigmentation is, let me bring you up to speed. Hyper pigmentation happens when an internal or external factor triggers an overproduction of melanin in a concentrated area. This causes the skin to become much darker in colour, creating localised brown spots. Hyper pigmentation can be caused by a number of things, but a few of the most common causes are excessive sun exposure, age and changes to hormone levels.
It’s important to not confuse hyper pigmentation with freckles and beauty spots. Freckles can darken due to sun exposure but are present from childhood, and are part of the natural make-up of your skin. Pigmentation is a skin problem that develops over time, and most importantly, can be addressed with the right products.
We are very excited about the launch of White Objective at Escentual HQ, and not just because it’s an exclusive. Finding a solution for specific skin concerns that have been playing on your mind is like finding gold, and Bioderma have definitely uncovered some treasure with this range! A trio of pigmentation fighting products, the White Objective line-up has one clear objective; reduce the intensity of brown spots and brighten the complexion.
A combination of W.O.® patent and Anti UVA/B protection come together in the formulations to reduce pigmentation marks and stop them from reappearing. This W.O.® patent works to reduce melanin levels in the skin and also helps to correct established pigmentation to leave the complexion evened and radiant – yes please!
Suitable for even sensitive skin, the White Objective range is your go-to depigmenting programme. If you’re concerned with and want to reduce pigmentation marks this is the range for you, with a combination of cleansing and treating products all with the same ideal; to lighten, brighten and correct pigmentation. So, let me introduce you to this pigmentation-fighting line-up…
White Objective H2O Cleansing Micelle Solution
The first lightening micellar solution, the H2O was the product that first demanded my attention within this range. The cleanser has ultimate makeup removal power that will not irritate or upset the skin, making the fragrance-free, alcohol-free and hypoallergenic formula perfectly compatible with your skin.
But what makes H2O different to other micellar waters I hear you ask? H2O doesn’t only cleanse the skin of makeup, dirt and daily build up, the solution will also brighten the complexion too thanks to the W.O.® patent. It’s an easy step in your daily routine to treat your pigmentation concerns.
White Objective Lightening Fluid SPF 25
This Lightening Fluid enables people with even the most sensitive of skin to combat their pigmentation concerns every day. It’s a daily moisturiser that combines W.O.® patent and vitamin C to provide skin with long-lasting brightening care – it’s the perfect morning pick-me up, I think!
This fluid aims to target and reduce the appearance of your pigmentation and it will protect your skin from developing further pigmentation marks, too. UVA/B filters and an SPF of 25 work within the moisturiser to protect skin against solar radiation – so you can rest assured that you’re skin is hydrated and protected in one sweep.
White Objective Lightening Serum
Sometimes we all want a solution to our skincare concerns that takes little to no effort. If you’re someone like this, the Lightening Serum will be music to your ears. The serum works while you sleep to lighten dark spots and even out the skin’s complexion – I don’t think skincare could be any easier!
The Lightening serum will intensify your pigmentation fighting regime as it contains the most concentrated dose of Bioderma’s W.O.® patent, which targets the main biological mechanisms responsible for pigmentation. It also arrives with a small vial containing a dosage of powdered vitamin C, which you mix with the serum before use (this DIY step ensures that the vitamin C remains at its most potent). Your skin best absorbs the benefits of your skincare while you sleep, so this serum will make a huge difference in how quickly you see results.
A lightweight gel that’s suitable for every skin type, even the most sensitive, and the serum provides an intense peeling action with glycolic acid, which kick starts cell renewal. If like me you like to feel something working on your skin you’ll love this product as it creates a slight tingling sensation because of the active ingredients in the formula.
Used together this trio is a force to be reckoned with and I’m sure will be the solution many of you are looking for. If you have any pigmentation related questions or want to know a little more about the White Objectives range join our live Twitter chat at 1pm on the 5th of May.
Bioderma training representatives Pascal Piedimonte and Emilie Montassier will be answering your questions, so make sure you pop along for the chat and send over your questions using #BiodermaWO!