10 Skincare Lovers Put Pure Vitamin C10 To The Test!


La Roche Posay has just unveiled Pure Vitamin C10, a 10% pure vitamin C serum that has radiance and anti-ageing benefits. I know what you’re thinking, does the world need yet another vitamin C serum? And the answer is, YES! Until now, potent vitamin C formulas like this one have been a big no-no for sensitive skin, but, yes, you guessed it, Pure Vitamin C10 is made for all skin types, including the more reactive. 

As soon as we set eyes on this suits-all serum we knew we had to put it to the test. So that’s exactly what we’ve done. We gave 10 skincare aficionados a bottle to test drive over seven days and the results are glowing! Scroll to see how they got on…

The Facts: Pure Vitamin C10

#1 Pure Vitamin C10 is a must-have for anyone looking to combat the negative effects free radicals have on the skin, including dullness, irregular texture, wrinkles and fine lines.

#2 In additon to 10% vitamin C the formula contains exfoliating salicylic acid, hydrating hyaluronic acid and a soothing combination of neurosensine and thermal spring water.

#3 The serum has a physiological pH of 5.5, which offers the best tolerance for sensitive skin.

#4 The texture is non-greasy, very fluid and ultra-hydrating.

#5 It should be used every morning and paired with an SPF.

La Roche-Posay Pure Vitamin C10 Serum

The Reviews

10 skincare enthusiasts, 10 bottles of Pure Vitamin C10, 100% glowing feedback


“I’ve been treating this serum-like my morning glass of OJ! La Roche-Posay Pure Vitamin C10 serum has revamped my morning skincare routine. It only takes me two minutes to apply, and it sinks into my skin instantly, making it easy to fit into my daily beauty routine.

When it comes to vitamin C serums, I’ve found a lot of formulas can be overpriced, heavy and make my skin feel greasy. It’s great because this serum is affordable, feels light, and leaves my skin moisturised and visibly brighter.

I have sensitive, combination skin prone to redness, so it’s a relief to find a vitamin C formula that doesn’t cause skin irritation and actually works on wrinkles. Given my pale skin, uneven skin tone is also a problem area of mine, but the serum has improved the texture of my skin and complexion in a week. I’ve also paired this with an SPF foundation, which I feel has really helped with the overall condition of my skin. I will definitely keep using!”


“Over the past five days, I’ve been using Pure Vitamin C10, by La Roche Posay, as directed each morning. Although I haven’t yet noticed any anti-ageing benefits, I’ve noticed a few other positives.

Firstly, let’s talk about the serum’s skin smoothing effects. With the inclusion of salicylic acid – a known exfoliant – it’s no surprise that Pure Vitamin C10 left my face feeling super smooth. This made it ideal for the smoother application of my foundation and concealer. The product also accommodated for my, usually sensitive, skin. In fact, the redness around my nose and cheeks has dissipated, leaving a more regular skin tone in its place.

I just love the hydrating feel this formula provides. A good night’s sleep will often make my face feel puffy and dry, but the serum helped me to feel fresh and ready for the day ahead. My only qualm was the sticky feeling it left on my hands after I applied it.

But, what about the packaging? I have to say I found the luxurious glass packaging to be ideal. Not only is the pipet easy to use, but it’s also hygienic – no double-dipping required. It seems Pure Vitamin C10 ticks almost all the boxes.”


“I enjoyed La Roche-Posay’s new Pure Vitamin C10 serum as it felt like skin. Practical, velvety and plumping throughout the day, I noticed it enhanced the results of my evening cleanse; as though that dose of vitamin C further clarified on removal. I think those concerned with blackheads could benefit from this.

Like most La Roche-Posay products, thermal spring water gave the serum fluidity and comfort, while the pipet made it easy to apply. One morning I blended with tinted moisturiser which worked well, I think the same could work for foundation.

Overall I noticed a difference to clarity, blackheads on nose and two deep-set wrinkles on my forehead. I was also happy to learn the packaging would reflect UV damage and keep the serum fresher for longer, kind of like La Roche-Posay and my skin! SPF essential.”


“I’m no stranger to French skincare. In fact, La Roche-Posay was the first French pharmacy brand I tried, so getting my hands on their new Pure Vitamin C10 Serum was a treat!

The serum is filled with many beneficial ingredients, such as vitamin C, salicylic acid and calming neurosensine, that complement any skin type. It promises to boost skin’s moisture, deeply exfoliate, reduce wrinkles, refine imperfections and give back the healthy glow your skin is missing.

What I first noticed, and loved, is that the light, non-sticky formula melts beautifully into the skin and provides a perfect base for makeup. Its dose of thermal spring water delivers a refreshing, soothing feel to my skin that made me look and feel more awake. My complexion has finally been given that extra boost it craved. The texture of my skin is even and feels silky soft. This serum has brought life back to my face; I look hydrated, healthy and glowing. It’s like magic in a bottle!”


“I have been using the La Roche-Posay Pure Vitamin C10 serum for a few days now – morning and evening as instructed, and Iove the results so far. I suffer from dry skin, so this serum has been perfect for hydrating my skin and has left it feeling much softer. It also gives you a glow which is perfect for sunny spring days as it acts as a makeup base meaning you get that dewy look with minimal makeup!

I love that this product is an antioxidant as I live in a city, so I feel that having that barrier is great for my skin. I always try and buy vegan beauty products, so that was another benefit of this serum.

One thing to be careful of when using this product is that its exfoliating elements make your skin peel slightly (this is what makes it radiant) meaning that fake tan fades quicker than usual. However, it is deeply hydrating where tan can tend to dry you out, so it’s worth it! If you suffer from dry or sensitive skin and want a non-greasy but super hydrating product, then I definitely recommend this for you!”


“Having naturally dry skin, La Roche-Posay’s Pure Vitamin C10 Serum has provided the right level of moisture to my face – smooth but not too oily. Its morning application is ideal as I find that my skin is most dry straight after my wake-up shower (and I find it best to hydrate my face before starting on my makeup!) I love that sensitive skin is also catered for as I haven’t always found that and other brands that often leave my face stinging. Its scent is subtle and feminine, and I only need a few drops to cover my whole face (not forgetting under the chin and neck!). So while the product is more than I usually pay, I can see it lasting a good while. After a few daily uses, I’ve noticed that my foundation is absorbing into my skin better, and my boyfriend reckons, I look more radiant. I’m only young, but I can see La Roche-Posay giving me the magic wand to slower ageing skin; what more does a girl need?”


“Having used many vitamin C products and serums, the C10 is the frontrunner. The texture is not too oily, but it is enough to give a natural shine. This means that you could quite easily just use the product and a moisturiser and be confident and ready for the day. However, I would recommend waiting a good while before moisturising as the texture can get a bit too oily.

I started popping it on immediately after I woke up, after washing my face allowing it to sink into the skin. This just means that my foundation is fully blended, rather than appearing as if it was sitting on the skin. I would also consider using it perhaps once every other day. The surface of my skin is definitely more radiant, and the redness of my eyelids is muted.

The Vitamin C10 is absolutely something I would inject into my normal skin care routine, as a supplement rather than for everyday use. I expect with longer usage my skin would appear brighter and more vibrant.”


“I have been using it for a week, and the result is surprising. Due to stress and lack of sleep, my skin has been looking very dull. I have used different serums to improve my skin in the past; however, the ones I was using before were very greasy and hard to be absorbed.

The first thing I noticed of Pure Vitamin C10 is that it is very easy to be absorbed and my skin felt very hydrated for the whole day. It is not greasy at all and doesn’t burn my skin even though my skin is highly sensitive. The design of the bottle made it easy to control how much serum to take out. Besides, it is also travel size so you can easily take it on the plane to keep your skin boosted while going away.

After a week of using I notice that my skin started to have more radiance than before. The texture of my skin is also refined, it is very smooth and glowing now, and I can feel the scars of the spots are fading, which is a massive relief for me. It has only been a week, and the changes are quite obvious already. My skin hasn’t been this happy for a long while. Highly recommend this product; I don’t think I can live without this little bottle now!”


“Today marks a week of testing La Roche-Posay’s Pure Vitamin C-10 serum, and up to this point, I am delighted with the results. At first glance, the product’s bright orange 30ml bottle is both visually captivating and a convenient size to travel with. I have been applying the product as directed, once daily to the face and the neck, and I am very impressed with the ease of the application. The serum is accompanied by a pipette which, although the product is a little thick and I had my initial concerns, works very well, allowing you to control the amount of product that is desired accurately. The smell of the product is beautiful, along with its gel-like texture, and feels very soothing and cool as you apply it. A little definitely goes a long way with this serum, as it penetrates the skin rapidly, leaving it feeling moisturised without feeling greasy as I have felt with other anti-wrinkle serums used in the past.”

After a week’s use, my skin feels softer and I can definitely see an improvement in its radiance. All in all, it’s a great product that I will continue to use, highly recommend!”


“Even after less than a week of use, Pure Vitamin C10 has provided my complexion with a subtle yet luminescent glow and left my skin feeling refreshed, hydrated and soothed. Light in consistency and easy to use on an everyday basis, the serum’s enrichment with vitamin C helped my skin to feel healthy and ready for the day ahead.

The product will leave you feeling fresh-faced, with your skin appearing replenished and radiant; I for one will definitely be continuing my use of it.”


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