This was a launch that really caught my attention; if there’s one thing I’m passionate about, it’s inclusivity and being an advocate for being exactly who you are. That’s why I was so pleased to see the Shiseido Mens Targeted Pencil Concealer hit our virtual shelves as it’s helping to normalise makeup for men and encourage those who wouldn’t normally go for it to try it out.
I think this would be ideal for any man who wants to subtly enhance their look – whether they already love makeup or they’re new to it completely. Read on to find out why…
The Most Important Thing About This Concealer Is…
The targeted pencil concealer has been designed to give an imperceptible yet noticeable enhancement to your natural skin. It cleverly masks dark circles and imperfections while diffusing redness with its ultra-lightweight formula to give you an instantly fresher and healthier complexion for up to 8 hours. The stick concealer is creamy and incredibly blendable; it almost fuses with skin for a smooth and ‘second-skin’-like effect.
What Does It Look Like On?
The natural matte finish is almost imperceptible on the skin; it simply looks like the targeted area is brighter and fresher. In fact, 98% of men in a study carried out by Shiseido said that it made their skin appear healthier.
What Skin Type Is It For?
The men’s concealer is suitable for all skin types.
You Will Love This If…
The Shiseido men’s concealer hasn’t really been designed for men who are already pros at makeup (although it would certainly be great for them too), but rather for the ones who wouldn’t usually opt for it in their everyday routine. I think this would be perfect for a man who wants to conceal his imperfections without the rest of the world knowing, or anyone who’s had a late night and doesn’t want it to show. However, the downside to this concealer is the shade range as, in my opinion, the dark shade wouldn’t cater to darker skin tones, which is disappointing and hopefully something Shiseido will address in the future.
Hero Ingredients:
Shiseido has used their scientific innovation to create this featherlight makeup product for men. It’s not at all sticky or heavy – and it’s smudge-proof, too.
What Does It Feel Like?
The concealer stick is creamy and blendable, and on the skin it feels completely weightless. I tried this on myself and was amazed at how lightweight it felt on the skin; you can’t even feel it once you blend it in. And don’t just take my word for it; Shiseido carried out a test and it revealed that 96% of men found the texture was so light that they forgot they were wearing it, and 97% of them said it wasn’t sticky.
What Does It Smell Like?
The concealer has no scent.
What’s Special About The Design?
The concealer is held in a sleek twist-up crayon design with a matte black lid to keep it safe. It would easily slot in your gym bag or suitcase to ensure you always look fresh and well-rested wherever you are.
How Do You Use It?
Apply the pencil concealer to any area that you feel needs coverage – whether that be under your eyes or over spots – and blend with your fingers.
