February 2022: What’s Coming Up This Month

The month of love is the perfect time to start our What’s Coming Up This Month Instagram live series. We’re launching a selection of incredible beauty products we know you’ll adore, plus we’re growing the Escentual family with new team members. Scroll for the latest Escentual updates – in a video or bullet points if you’re short on time.

Catch-up ↓



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New Launches

• Our Perfume Blind Trial, #EscentualScents is back for 2022, and we’re exploring fragrance notes! The first box rose is sold out, but find the year’s line up here.

• Givenchy unveiled a pressed powder version of their cult-favourite Prisme Libre, and they have another very exciting face launch coming very soon!

Caudalie has reformulated their iconic grape water-infused Beauty Elixir – launching soon!

Benefit is launching not one but two new concealers as part of the Boi-ing range. Keep your eyes peeled for a full coverage and brightening options.

Viktor & Rolf Flowerbomb Ruby Orchid is our Valentine’s Day favourite new release with notes of peach and vanilla.

• The Valentino Uomo and Donna Born In Roma range will welcome new additions later this month; Coral Fantasy for him and her.


Upcoming Campaigns

• 65% of people worldwide suffer from dandruff, so Darcey is enlisting the help of content creators to test products and find the best.

• The team are testing the latest viral beauty trend on Tik Tok, one dot contouring.

• Our community campaign launches in February as the team embark on a beach cleaning mission.

Escentual News

• We’re launching a wellness category! Soon, we’ll be welcoming three new collagen supplement brands to the website.

• Our haircare collection is growing. In the coming weeks, we’ll be able to share the new brands joining Escentual.

• Our Christmas party is ON! Finally, after cancelling and rescheduling, our team will celebrate an incredible 2021.

• In recent months, Hannah has joined the Communications and Campaigns Team, and Thea has joined the Merchandising Team.


Discover More:

What’s Coming Up This Month

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