67% of women said that they would consult social media for information before making a beauty purchase (Forbes, 2019), and we can see why! There are more beauty Instagrammers than ever, so we’re not short of make-up tips, tutorials and reviews. But which accounts will stand out and add real value to your feed? From ‘how to wash makeup sponges’ to ‘achieving a no-make-up-make-up look’, we’ve gathered some of our favourite content from makeup experts we’re following right now to inspire your feed…
1. Bex Campbell
Follow: Bexcxpbell
Bex Campbell is a UK-based beauty influencer who specialises in everything from bold Euphoria-inspired makeup to a natural nude lip. Bex’s career began when she studied cosmetics and worked for various beauty brands, including on numerous London Fashion Week shows. Today, she owns ‘By Bex Cxmpbell’, a luxury eyelash brand. If you’re looking for some inspiration to experiment with colours and shapes, Bex is a must to add to your feed.
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2. Buster Knight
Follow: Busterknight
Celebrity makeup artist Buster Knight has painted the faces of some of the world’s biggest A-listers, including Simone Ashley, Vogue Williams and Millie Bobby Brown. It’s safe to say that he knows a thing or two about make-up. Check out his biggest and best looks over on his Instagram with some top tips along the way.
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Pretty Pennies Hauls: Celebrity Makeup Artist Buster Knight’s Everyday Must-Haves
3. Nina Vee
Follow: Ninavee
If you’re looking for contouring tips to achieve a sculpted look and your eyeshadow palette is full of browns and nudes, you’ll enjoy Nina’s Instagram content. Nina often shares contouring and brow tutorials inspired by the Kardashian’s bronzed looks. Her feed perfectly balances fashion and makeup, with some hair and nail tips thrown in for good measure.
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4. Harriot Babin
Follow: Harriotsglam
Harriot is a London-based Pro Makeup Artist who has styled celebrities such as DJ Nadia Jae and Host Zeze Millz. She has created looks for big events, including the BAFTAs and the GRM Gala. She says she enjoys ‘enhancing your natural beauty’, and looking at her feed, she does just that and more.
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5. Ellie Jarrett
Follow: Elliejarrett2
Fans of a fresh, clean makeup look will enjoy the simplicity of Ellie’s beauty content. Although she occasionally dips her toe into a little sparkle, her tutorials are easy to follow and a great place for makeup beginners. Her feed is a blend of lifestyle and beauty content with everything from workout tips to food and fashion – we love watching her ‘Day In The Life’ videos on Youtube.
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6. Paige Cole
Follow: Paigecolemakeup
Contestant on the BBC series ‘Glow Up’, Paige Cole has a successful career with SFX makeup. If you love a make-up illusion, you’ll enjoy her feed filled with magical and gory creations. She recently worked on the set of Bridgerton season two, and we’re excited to see what she does next.
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7. Poppy Rawson
Follow: Poppyrawson1
Are you looking for dewy, natural and minimal make-up tutorials? Poppy has got it covered. She recently took a plunge to train as a Hair Stylist Apprentice, and we’re excited to see the hair tips she shares. Poppy has been guiding us through the latest and best luxury makeup since 2014, so it’s safe to say she’s tried and tested a lot of makeup formulas within those eight years, and that’s why we love to hear her latest recommendations.
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8. Damilola Adejonwa
Follow: Senorfenty
Damilola Adejonwa shows us that makeup is for everyone: all races, ages and sexes. He is serving all the stunning looks and grooming tips on his Instagram feed, and we love that he offers tutorials for men looking for both a full face of makeup and a natural, subtle look. He recently featured on the Cocktails and Takeaways podcast to talk about all things dating, makeup and gossip.
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9. Belinda
Follow: Beautybybelinda
Another contestant from the BBC show ‘Glow Up’ (can you tell we’re fans), Belinda, is an illusion makeup artist based in Newcastle Upon Tyne. You won’t be able to stop looking at her incredible art pieces; she even shows you how to create ‘small eyeliner illusions’ for an everyday look.
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10. Linasha
Follow: Linnygd
Vibrant, bold and mesmerising, Linasha’s feed is full of colourful makeup looks and hair! She calls her feed a ‘dark skin appreciation zone’ as she shares her favourite foundations, eyeshadows and lipsticks for a diverse range of skin tones.
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