Best New Beauty Launches: February 2021

Best New Beauty Launches: February 2021

Our second instalment of ‘Night of New Beauty’ is here; this time, we’re sharing the best new beauty products that launched in February.

It’s been another incredible month for new releases; we’ve seen Jimmy Choo unveil a brand new pillar perfume, Benefit break the internet with a magnetic mascara, and so many more! Scroll for a quick read or watch the full #NightInWithEscentual live on below.

Date For Your Diary: Join Ceryn and Chelsey Wednesday, March 31st at 8pm for Night of New Beauty – March.

 

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1. Benefit they’re Real! Magnet Mascara

 

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You’ve likely seen this mascara everywhere. And with good reason, this is Benefit’s biggest launch of 2021. Unsurprisingly, it’s a good one, better yet, a great one! A part of their iconic they’re Real! range, known for its larger than life lashes, this new release takes things up another level (who knew that was possible!). What’s noteworthy about they’re Real! Magnet is, you guessed it, the use of magnets in its formula and packaging. The brush has a magnetically charged core, which works with the magnetic mineral-enriched formula to draw lashes up and out to create 40% extra length. You have to see it to believe it, so I suggest watching our #NightInWithEscentual live above to see it yourself!

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We Review Benefit’s They’re Real Magnet Mascara – Before & After

 

2. Jimmy Choo I Want Choo Perfume

 

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I Want Choo is quite easily the perfume of the season. The bottle marks a new era for Jimmy Choo, more glamorous and grown-up than ever before. But, as it should be, the scent inside is what steals the show. Peach is front and centre, accompanied by mandarin, jasmine, and vanilla notes, to name but a few. Combined, they make a fruity-floral aroma that feels bright and happy; if you’re looking for a spring scent to uplift your mood every day, this is it.

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Jimmy Choo I Want Choo Eau de Parfum: The Review

 

3. Shiseido Synchro Skin Soft Blurring Primer

 

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We’re longtime fans of the Shiseido Synchro Skin range at Escentual. The entire beauty team have raved about it for years. So it comes as no shock that their latest release would spark our interest. The Blurring Primer does what it says on the tin and then some; it blurs fine lines, corrects uneven skin tone, smooths the skin’s texture, and mattifies to prolong the wear of your makeup, all while hydrating skin for eight hours. If your makeup isn’t staying put, or you’re struggling with excess shine, you’ve met your match.

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4. Lancome Lash Idole Mascara

In the words of our Campaigns & Communications Manager, Chelsey, “Mascaras are the new lipsticks right now”. And so it comes as no surprise that we’ve had another big mascara release in February, this time from Lancome. What’s unique about this mascara is its brush. Thanks to its curved head, 250 different bristle sizes and 360 micro-bristles, it catches every single lash, even the ones you didn’t know you had! All those bristles and a gel emulsion formula also make for a clump-free result every single time.

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5. Nuxe Super Serum

 

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A serum that helps your skin perform as it did ten years ago? Count us in; this vegan formula contains a hyaluronic acid blend and golden micro-spheres that smooth and plump the complexion and slow down the breakdown of collagen and elastin, which keep skin looking youthful. The elixir is super luxurious with a golden pipette, which is what we’ve come to expect from French skincare brand, Nuxe.

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6. #EscentualScents Discovery Set


I may be biased, but this is, by far, my favourite launch of the month. Better yet, it’s the highlight of my month, every month. Each of our Discovery Sets contains eight fragrances handpicked by our Fragrance Expert, The Candy Perfume. In January, green perfumes took the focus; in February, it was chypre, March will be Floral, and next up for April is Fruity. Whether you can’t go a day without a spritz of perfume or you love beauty and want a new hobby, this new launch not only allows you to test new scents but is a fun activity too!

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You’re Invited! #EscentualScents

 

Discover More:

Best New Beauty Launches: January 2021

You’re Invited To A #NightInWithEscentual

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