If you are always scrolling the ‘What’s New’ section on Escentual.com to find out the best and most exciting new launches to try, you’ll love this round-up. We’ve created a list of the top ten bestselling beauty launches from September that are worth adding to your wishlist. These beauty releases are trending right now, so you can get your hands on the most-talked-about new fragrance, serum, or lip balm and discover why they’ve made it into the bestsellers lineup! Keep reading to see what topped the bestseller list in September…
1. The Fashionable Fragrance
You’d be hard-pushed to have not seen Prada Paradoxe’s chic advertising campaign. It’s everywhere. Emma Watson’s face and the classic triangle emblem bottle are featured in magazines, shops, and TV – Paradoxe even took over our website for one week. Prada Paradoxe is having a moment, and our sales numbers tell us you’ve been here for it!
Prada Paradoxe is a delicious sweet floral warmed with seductive notes of amber and a hint of sensual musk and fruity sweetness. It fuses fragrance, and iconic Prada fashion with a sparkling floral scent bottled in a triangular flacon inspired by the signature Prada logo found on their bags, clothes, and jewellery.
2. The Seductive Floral
Jimmy Choo I Want Choo was an instant hit when it launched in 2020, so it’s only fitting that the newest addition to the I Want Choo line is too. I Want Choo Forever has the sweet-vanilla white floral character of the original, with a deeper sensual intensity that gives it a long-lasting and sexier sillage thanks to the new boozy cherry liquor note. In short, if you love the original, you’re guaranteed to adore the Forever edition as it’s a boozier, richer and deeper interpretation of I Want Choo – gourmand fragrance fans will be hooked!
3. The Nourishing Hair Oil
Phillip Kingsley is having a moment on Escentual thanks to the launch of the new Bond Builder Lipid Shield Oil. A firm favourite of yours, the Bond Builder Oil has worked its way up the ranks of our bestselling list; it coats every strand of hair in a fine layer of silky oil, undoing any hair damage caused by excessive colouring, heat styling, and blow drying your locks. As well as making hair more manageable for brushing and adding a healthy sheen, the oil protects hair from further heat styling damage up to 220°C.
4. The All-Night Matte Foundation
The All Hours Foundation SPF39 has made it to this month’s bestselling list thanks to the innovative formula blending skincare and makeup for a beautiful skin finish. Yves Saint Laurent All Hours Foundation SPF39 is for those beauty lovers who want their base to last as long as they do on the dance floor! It has a full coverage base that delivers a shineless matte finish that will last and last.
5. The Woody Scent
Giorgio Armani Code Parfum has won the hearts of many during September. The woody men’s fragrance has a delicious aromatic scent with a herbaceous undertone that gives the Parfum a classically masculine quality; plus, it’s actually refillable, so you can just top up your bottle instead of buying another. If you like the original Code Eau de Parfum, you’ll love the new intensity of the Parfum and the complex floral iris heart that gives Code Parfum such an exhilarating scent.
6. The Upcycled White Floral Perfume
We get excited every time Narciso Rodriguez releases a new perfume, and it seems you do too! The bestselling elegant white floral not only feel sophisticated and feminine with a floral aroma, but the scent is made up of over 85% natural ingredients, including upcycled rose notes and white floral accords. Cristal’s trail is bright but has a sensual and deep woody intensity that makes it feel sexy.
7. The Fresh Fragrance
Everyone has been enjoying the new KENZO Homme Eau de Parfum Spray during September. The freshest fragrance in our bestseller list, KENZO Homme has an aquatic tone that gives it a sporty, masculine edge with a fiery kick of spice for a little added sensuality. Plus, the chic bamboo bottle reduces plastic waste and features 15% recycled glass.
8. The Honey Lip Balm
The Nuxe Reve de Miel collection is already a favourite on Escentual, so we aren’t surprised that Honey Lip Care has made it to the bestseller list. Like the rest of the collection, the lip oil features the repairing power of honey and is infused with the mouth-watering scent of honey and vanilla – you almost want to eat it! And, of course, the bee hive-themed tube is cute enough to want it for that alone.
9. The Anti-ageing Retinol Serum
Kiehl’s Retinol Fast Release Wrinkle-Reducing Night Serum has been a hot topic in Escentual HQ and with you, too! The 0.3% retinol formula is designed to reduce the appearance of lines and wrinkles, with 100% of users saying that their wrinkles were reduced in two weeks. Unlike other retinol formulas, the powder-to-serum formula is kept inside a chamber with a dispense button at the base for optimum potency.
10. The Fruity Niche Perfume
We know you all adore Miller Harris fragrances, so there’s no surprises that their latest launch, Myrica Muse, made it into the 10 best-selling beauty launches ranks. The Eau de Parfum is like a sexy ribena with notes of forest berries with sensual undertones of musk and woods, and a must try for any fans of the niche fragrance house.