We review 2024's most anticipated niche perfume launch: Initio Narcotic Delight. Find out why the new unisex, gourmand fragrance should be next on your 'to try' list.

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Beauty Team Member, Hannah, reviews The Merchant Of Venice Gyokuro, a green tea-like niche fragrance inspired by Japanese tea, Gyokuro...

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If you're a niche fragrance fan, you're going to want to hear all about Initio's 2022 launch: Paragon. Read on for our full review...

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Keen to learn all about the best-selling Parfums de Marly Layton now that an all-new shower gel has joined the collection? This is the edit for you...

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Are you a devoted Parfums de Marly Delina fan or keen to find out about this iconic niche fragrance? Read on for some exciting Delina updates...

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Discover Initio, a niche scents brand that uses ancient fragrance techniques and scientific methods to create pleasurable perfumes that are unique

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